Case Study - Listings, Leads, and Everything In Between

Overview

Ashar Estate came to us with a problem most agencies recognise. Properties lived in one place, enquiries arrived in another, and the work of connecting the two happened in someone's head or in a spreadsheet. A new website on its own would not have fixed that, so we built the site and the system behind it as one thing.

The public side is a listings portal. Buyers search and filter by location, price, and property type, and each listing gets a page built to be found: structured data, clean URLs, and images that load quickly on a phone. The catalogue reflects live inventory rather than a static page someone remembers to update.

Behind it sits listings management. The team adds a property, uploads its photographs, marks it sold or under offer, and the public site follows immediately. Nothing needs to be re-entered anywhere, and nobody needs to call us to change a price.

Enquiries feed straight into a CRM pipeline. Every contact form and property enquiry becomes a tracked lead attached to the property that produced it, moving through stages the agency defined. The result is that the agency can see which listings generate real interest, and which leads are going cold, from the same place they manage the inventory.

What we did